Idenium PR agency, web-tv channel The Heart and Sylvie Burger Council have garnered several big names in fashion and design: Prada, Francois Duris for Peugeot, Jitrois, Swarovski and Kenzo Takada to design and execute custom Peugeot Bikes which will be auctioned off and whose proceeds will benefit ACT Responsible, whose aim is to promote environmental and social causes.
via: smilepanic
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